(VOVworld)- The Italian embassy in Hanoi held a press conference on Wednesday to introduce Italian cultural events taking place in Vietnam in 2012. The program “Italy – Vietnam, culture and business” will highlight similarities and differences between the two cultures. It will begin with a contest called “Il Sono Bellissima” featuring the role of women as wives, mothers and grandmothers in Italy and Vietnam. Contestants can submit an entry in the form of a written essay of 1,000 words or less, or a series of photos of women. The results of the contest will be announced on the website of the Italian embassy.