(VOVworld) – As the new school year in Vietnam usually begins on September 5^th, textbook and school supply markets are busy these days.

Although there’s still one week to the opening of the new academic year, bookshops in Hanoi are packed with parents and students. The Hanoi textbook, equipment and school construction company and the Ha Tay textbook company have printed nearly 10 million textbooks and reference books since the beginning of the year. Bui Sy Hung, Director of the Hanoi textbook, equipment and school construction company says they have prepared enough books for the new school year: “There are sufficient textbooks and their prices remain unchanged. The quality of our books and educational tools is guaranteed.”

Most of the school supplies on sale at major bookshops in Hanoi are made in Vietnam, which are much sought after by parents. Nguyen Thi Thu Hien, chief manager of Tien Phong Bookshop says: “The price of domestic and imported products is stable. The designs of domestic products have been diversified. Consumers are more likely to choose domestic products now than they were a few years ago.”

Big bookshops and supermarkets in Can Tho city are also busily preparing for the new school year. Phuong Nam bookshop is offering a 5 to 50% discount on children’s books and reference books and 5 to 15% on stationery. Nguyen Van Luong of Phuong Nam Bookshop says: “We are offering promotional programs but our quality is guaranteed. This is our effort to lighten the burden of consumers.”

The Ho Chi Minh city textbook and school equipment company has printed 8.4 million textbooks and school supplies worth a total of 5.5 million USD to meet market demand. Stationers are applying a price stabilization program to heal off price-hikes.