Mangos and bananas grown in Yen Chau are popular in the domestic market for their fragrance and taste. Products made from bananas, like banana wine and dried bananas, are among the local delicacies.

Ha Thi Do and her family in Dong Khoai hamlet, Tu Nang commune, Yen Chau district, have grown bananas for years. Do says some families in Yen Chau have grown bananas for decades and this has been more profitable than growing maize because they can make use of every part of the banana tree. Banana trees keep the soil moist. Their fruit and flowers can be sold for a good profit, and old tree trunks can be made into animal feed. Do’s family decided to shift from growing maize to growing 300 banana trees on their 1 hectare farm in 2010. Banana trees require less care and can be harvested up to 4 times a year with a total output of 5 tons of bananas, earning them thousands of USD. Do told VOV: "We no longer have to invest much in breed stock and fertilizers to grow bananas. It requires less care but brings in higher profits than growing maize, which tends to exhaust the soil."

Bananas are popular crops in neighboring communes thanks to their drought resistence and low investment cost. With stable output of 30 tons of bananas annually, farmers can earn up to 5000 USD, 2 and a half times what they can earn from growing maize. Deputy Chairman of Yen Chau district’s People’s Committee Ha Nhu Hue said the local government plays a key role in promoting local banana trademarks as well as seeking stable outlets for the products: "It’s not difficult to grow bananas and we can harvest after only 1 year. But farmers often find it difficult to find stable outlets for their products. We hope more will be done to promote local banana trademarks and find reliable partners for the products to help farmers develop their production sustainably."

Since 2012, Yen Chau district has cooperated with the Vietnamese-French Wine Joint Stock Company to grow and produce bananas as high-quality materials for wine-making. This cooperative model involves the engagement of the state, scientists, businesses, and farmers in a whole process from producing to selling products, ensuring stable outlets and incomes for local farmers. Le Van Vien, Director of the Vietnamese-French Wine Joint Stock Company, said: "I hope that we can expand our business to further support farmers’ production, which is expected to improve their living standards."

This year, another 25 hectares of land have been allocated for banana growing with the hope of getting local people out of poverty.