(VOVworld) – The Voice of Vietnam Radio (VOV) and UNESCO’s Hanoi Office will jointly host a ceremony to mark World Radio Day 2017 on February 13 in Hanoi, highlighting the role of the audiences.

The UNESCO-initiated theme for this year is “Radio is YOU!”. It's all about audience participation and engagement – providing listeners with a voice, not simply on-air, but in the policy and planning of the media station. By listening to its audiences and responding to their needs, radio provides the diversity of views and voices needed to address the challenges we all face.

World Radio Day 2017 Celebration and the two workshops, whose topics are “Radio is YOU„ and “Media promotes gender equality„ will be attended by 250 guests, including speakers, leaders from provincial radio and television stations, lecturers, journalists, reporters and students from various academies of journalism as well as domestic and international organizations.

The events promise to create a useful platform for reporters, editors and staffs to exchange and share radio experiences, raising the awareness of gender equality in VOV programs.

VOV President Nguyen The Ky said: “The World Radio Day‘s theme of “Radio is YOU„ is the idea of a diverse, healthy and humane radio sector, emphasizing audiences` participation and interactivity. Audience is the main contributing factor to the strategies and policies of radio stations."

The United Nations designates February 13th as World Radio Day to honor the role of radio in our modern life.