HanoPro: a successful business in support industry

(VOVWORLD) - HanoPro, one of Vietnam’s biggest adhesive tape exporters, is a successful model with distinct values in the support industry and Vietnam’s business community in general. 
HanoPro: a successful business in support industry - ảnh 1HanoPro Company (Photo: Tran Thanh Giang)

Established in 2002, HanoPro Co., Ltd has increasingly cemented its position in Vietnam’s packaging industry market and expanded its export market.

HanoPro’s factories and offices cover a total area of 25,000 square meters and the business has established representative offices across the country. The company manufactures and trades all kinds of adhesive tapes, plastic packaging, PE, PP, HDPE bags, PE Pallet stretch film, carton boxes, and moisture-proof granules. Adhesive tape is the main product.

HanoPro produces a hundred of types of adhesive tapes to meet all requirements in terms of quantity and quality. Its targeted customers are foreign direct investment factories and corporations in Vietnam, who previously had to import adhesive tapes. Now HanoPro can completely replace imported sources to supply customers in Vietnam with a diverse range of products at a much faster delivery time. In particular, Hanopro's "4AU automotive masking tape" product, which was honored as Top 1 product at the "Most Preferred Vietnamese Products"program 2023, is now dominating the market.

Do Van Quan, Sales Manager of HanoPro Co., Ltd, said: “4AU automotive masking tape is a product line specializing for the auto repair industry. Currently, we account for about 70% of the market share. Outstanding properties are stickiness, toughness, softness, no glue left after use, and especially very competitive price compared to similar imported products.”

In the domestic market, HanoPro is providing packaging products to more than 5,000 customers in various fields, including Samsung, Yamaha, Toto, Orion, Honda, Sumitomo, Hyundai, and LG. HanoPro is the first  to export adhesive tapes and PE films to many countries such as South Korea, Japan, the US, Australia, Greece, Singapore, Senegal, France, and Nigeria.

HanoPro constantly improves product quality, seeks new approaches, applies modern equipment and technology, and continuously seeks to perfect and master the assembly lines. Most of the company’s 290 employees are well-trained, of whom young employees account for more than a half of the workers in the production lines. The machines are programmed and operated by skilled engineers and technical staff who have been trained abroad. After each production stage, the products undergo strict quality control process.

The company's quality control system has been certified by BVQA, an international certification body,as having met the latest standard, ISO 9001 2008. Ithas complied with the requirements of the detailed management system standard in the production and supply of adhesive tapes, PE films, trading of cardboard products, and labor protection equipment.

HanoPro: a successful business in support industry - ảnh 2Ta Duc Son, Director of HanoPro Company (Photo: NVCC)
Ta Duc Son, Director of HanoPro Co., Ltd, affirmed that the company is stuck to its motto "sincerity, prestige, accuracy, dedication, responsibility".

“The company's future orientation is to focus on expanding the overseas market, which has huge potential. In addition, we still pay high regard to the domestic market and target to be selected to the program "Most Preferred Vietnamese Products". To achieve these goals, we continue to concentrate on developing human resources and modernizing machines and technology. When we well manage two factors of price and quality, we will retain customers longer and gain more customers’ trust,” said Son.

In the context of e-commerce booming, the growth of online sales, including the business-to-consumer model (B2C model), has created significant challenges for "traditional" businesses and services. HanoPro has retained its customers and attracted new ones because it has been well prepared to adapt to the situation, diversified its product ecosystem, and delivered goods to the end users.

HanoPro Co., Ltd is a typical successful Vietnamese enterprise in building its traditional values in the support industry in particular and the Vietnamese business community in general. It has always strived to lure more domestic and foreign consumers. HanoPro has received many prestigious awards and certificates, including Top 1 – Most Preferred Vietnamese Products in 2023.

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