(VOVworld) – HCM City is the country’s biggest consumer market. Recently, the city has improved links between producers and distributors to create a more efficient trading system to support the campaign to get Vietnamese to buy more made-in-Vietnam goods. VOV’s To Tuan reports….

Introducing typical agricultural products of the southern region at a festival to link producers and distributors – (Photo: VGP/Manh Hung)

In recent years, the price stabilization program has become an effective tool for regulating the market, controlling inflation, and stabilizing the socio-economy of HCM City. But, there are always fluctuations in prices before and after the Tet holiday. Stabilizing prices and expanding the market sustainably is the great challenge of the municipal authorities. To do this, the city’s Department of Trade and Industry has developed a program to link producers and distributors and enhance cooperation between HCM City and the Mekong Delta provinces. Fourteen Departments of Trade and Industry and a hundred businesses in the southern region have joined the program. HCM City has involved six trading centers, 12 supermarkets, 5 major shops, and 17 traditional markets. The program connects investors, producers, distributors, and consumers to ensure stable prices. Nguyen Van Thuan, Deputy Director of the HCM City Seafood Company, said ‘The program is good for producers and distributors because in the past it was very hard to participate in a channel of a supermarket. Through this link, producers can directly exchange with enterprises.’

Currently, distributors in HCM City like Vinatex, Saigon Coop, Big C, and Vissan have developed their distribution systems in the Mekong River Delta to create more channels, generate local jobs, and stabilize the market there. Pham Thi Huyen Anh, Director of a branch of Big C in HCM City, noted ‘for Big C, this relation is useful as we can purchase products directly from producers, reducing costs by eliminating the middlemen. In addition, Big C can now control the origin and quality of commodities. In return, producers are guaranteed product outlets, so they can feel secure about their production. Big C has also provided logistics and transportation support for producers.’

The development of links between producers and distributors will benefit both in addition to encouraging consumers to buy made-in-Vietnam commodities. Last year, many Ho Chi Minh City businesses returned to the domestic market to increase their sales. Increasing domestically produced goods in supermarkets has become a trend in the city. Many foreign-invested supermarkets like Big C, Metro, Lotte Mart, and Giant have increased the ratio of Vietnamese goods to 90%.

To Tuan