The logo, designed by Pham Ngoc Thuong from the southern province of Long An, will be used at all activities and events of ASEAN this year. It incorporates the image of a lotus - the national flower of Vietnam – with the three multi-colorful petals representing the three pillars of the ASEAN Community.

A flying chim lac - a legendary bird of Vietnam - symbolizes the development, integration and prosperity of the bloc. The logo will be accompanied with the slogan ‘Cohesive and Responsive.’

The ASEAN Year 2020 in Vietnam will prioritize attention on strengthening regional solidarity and unity; maintaining an environment of peace, security, and stability; promoting regional, people-oriented, and people-centered connectivity; upholding ASEAN characteristics in effective adaptation to the Fourth Industrial Revolution; partnership for peace and sustainable development; and improving the bloc’s operational capacity.