(VOVworld) – The Hanoi City’s People Committee has concluded negotiations with the US-based CNN (Cable News Network), which provides news for over 200 TV and radio stations worldwide, to air ads promoting the city’s tourism.

The Temple of Literature in Hanoi (Photo: vietnamtourism.com.vn)

Director of Hanoi’s Department of Tourism Do Dinh Hong said: "People watching CNN can learn that Hanoi City is the heart of Vietnam and a cultural center with friendly, hospitable people. The ads will show them how beautiful Hanoi is with numerous historical sites and tourist attractions. Moreover, we want call for investment to boost tourism in Hanoi and Vietnam”.

During the 2017-2018 periods, CNN will work with the committee to make three 30-second video clips, 60-second video clips, three-to-five minute documentaries, and 30-minute special programs about the capital city. Pages such as “Hanoi-the heart of Vietnam", “My Hanoi”, and “Hanoi’s views” will be posted on cnn.com, while articles will be posted on CNN’s Facebook page, its Twitter account, and promotional banners. The ads will be broadcast on TV and other digital devices.