Gong artists perform at the opening ceremony of the festival. (Photo: qdnd.vn)

During the week, visitors will have the chance to explore the beauty of the volcano and the wild sunflowers, and experience many activities such as brocade weaving with artisans and playing folk games of local people.

"Chu Dang Ya volcano was recognised as one of the 10 most beautiful volcanoes in the world by a British magazine. The wild sunflowers season has created a very unique setting. Gia Lai province has decided to upgrade the festival to a provincial scale to promote it to a wider community," said Nguyen Thi Thanh Lich, Vice Chairwoman of the Gia Lai Provincial People's Committee.