(VOVworld) – A ceremony to officially launch “The Essence of Vietnam”, a joint tourism brand for Da Nang, Thua Thien Hue and Quang Nam provinces, was organized in Hanoi on Friday.

“The Essence of Vietnam”, a joint tourism brand for Da Nang, Thua Thien Hue and Quang Nam provinces

The symbol for “The Essence of Vietnam” is an “open heart”, with its orange, blue and green colors symbolizing the region’s core tourism product lines of culture, coast and nature. At the launching ceremony, two mutual product chains were also introduced, including the “Heritage Path” and the “Nature Path”. The “Heritage Path” will offer tours to palaces, temples and mausoleums of the Nguyen dynasty in Hue, Hoi An ancient town, and Cham towers in My Son, while the “Nature Path” will take tourists to natural biodiversity sites such as Bach Ma National Park, Ba Na hills, and Son Tra peninsula.