Tran Quoc pagoda in Hanoi (Photo: My Tra/VOV5)

A CNN survey said 62% of CNN viewers had watched the Hanoi tourism campaign. Sunita Rajan, CNN’s Vice President and head of Advertising Sales for the Asia Pacific region, said this is the first time Hanoi has launched a big media campaign on CNN, introducing the world to the views and daily lives of Hanoians: “This year, CNN will broadcast a 30-second promotional video on Hanoi. This was one of 3 videos produced last year. All 3 videos are expected to air in June, featuring Hanoi’s villages and artisans from an art perspective.”

Last year, the Hanoi Tourism Department launched a joint project with CNN’s Asia-Pacific, Southern Asia, Europe, and Middle East channels, which received positive reviews from the audience, tourists, and domestic and foreign media agencies.