Louis Vuitton picks Pharrell Williams to head menswear designs
(VOVWORLD) - Top label Louis Vuitton said this week it has hired Pharrell Williams to head artistic direction of its menswear designs, tapping a popular figure from the music industry to fill the high-profile position left vacant since the death of star designer Virgil Abloh over a year ago.
 Pharrell Williams is said to fit perfectly with Louis Vuitton’s recent moves to attract a younger streetwear-focused audience. (Photo: Reuters) |
“Louis Vuitton is delighted to welcome @Pharrell as its new Men’s Creative Director,” Louis Vuitton said in a tweet.
Williams’ first collection for the label will be shown in June during Men’s Fashion Week in Paris, the brand added.
Williams rose to fame in the music business as a producer and singer with hits including “Happy” and “Blurred Lines.” He has won 13 Grammy awards and was a judge on the popular singing competition show “The Voice.”
“Happy,” written for the animated movie “Despicable Me 2,” earned Williams one of his two Oscar nominations. His second Academy Award nod came as a producer of best picture nominee “Hidden Figures”