The first is called Emu Video and it generates four-second long videos with a prompt of a caption, photo or an image, paired with a description. The other is known as Emu Edit that allows users to more easily alter or edit videos with text prompts.

The new tools are an advancement of the parent model Emu that generates images in response to text prompts. Emu underpins a generative AI technology and some AI image editing tools for Instagram that lets one take a photo and change its visual style or background.