(VOVWORLD) - Vietnam is Asia’s third fastest growing destination for European globetrotters based on accommodation searches, according to digital travel platform Agoda.
 In Hoi An ancient town in Quang Nam (Photo: VNA) |
As Europe’s summer approaches, travel insights from digital travel platform Agoda reveal that destinations in Asia not only rank among the most popular outside Europe, but their popularity is increasing compared to last year, with Agoda noting 52% more accommodation searches in April by Europeans for travel to Asia this summer.
According to Agoda’s search data in April, Malaysia saw interest in its attractions increase 89%, while Japan placed second, with 71% more interest noted than last year.
Vietnam took third place, with a 66% increase in interest from travellers in Europe.
Lam Vu, Agoda’s Vietnam Country Director, said: "The increase in searches compared to last year indicates Vietnam’s growing popularity as a summer holiday destination among Europeans. It’s great to see more and more Europeans exploring all that Vietnam has to offer during their getaway periods."
Ho Chi Minh City, Hoi An and Nha Trange the most searched locales in Vietnam by Europeans. These destinations offer a mix of leisure, adventure, and cultural experiences, appealing to travellers seeking to make the most of their long-distance summer holiday, Agoda said.
The European markets with the most searches for travel to Vietnam in April were France, Germany, United Kingdom, the Netherlands, and Spain.