Online shopping growing fast in Vietnam
(VOVWORLD) -71% of internet users in Vietnam have made at least 1 online purchase; 94% of users will continue to use digital services; 81% consumers consider online shopping an integral part of their lives.
A survey by the Vietnam E-commerce Association (VECOM) in 2021 showed that up to 88% of businesses receive orders via mobile applications. Notably, 18% of businesses use e-commerce websites or apps for import and export, 47% of businesses consider the role of e-commerce in their production and business as relatively important.