Prime Minister Pham Minh Chinh speaks at the conference. Photo: Duong Giang/VNA

Chairing Wednesday conference in Hanoi to attract more international tourists to Vietnam, PM Chinh stressed the significance of the communications work, innovation, digital transformation towards green and sustainable tourism development.

He urged ministries, agencies, localities and businesses and experts to propose solutions on the basis of traditional culture for national tourism branding while revising regulations to facilitate inbounds and outbounds.

The PM asked for active participation in regional initiatives to boost tourism cooperation in the ASEAN and the Asia-Pacific.