Vietnamese travel agencies are attending ITB Asia 2023 in Singapore (Photo: VNA)

The 16th event of this kind sees the participation of over 80 tourism agencies and organizations, and over 1,800 international and regional exhibitors.

The Ho Chi Minh City Department of Tourism has collaborated with the Vietnamese Embassy in Singapore to arrange a pavilion to promote tourism in Vietnam and HCM City in particular to Singaporean businesses, contributing to expanding trade connections between the two sides.

Other Vietnamese exhibitors are units from the southern province of Binh Phuoc and the central city of Da Nang, national flag carrier Vietnam Airlines, Vinpearl, Viettravel, Saigon Tourist, Ben Thanh Tourist, TST Tourist, SacoTravel, Lua Viet Tours, Footsteps Indochina Travel, and Saigon Global Travel.

They are introducing diverse products of Vietnam such as healthcare tourism, culture-history tourism, Golf tourism, Bleisure and MICE tourism, study tourism, and eco-tourism at the three-day event.

According to Vietnamese Ambassador to Singapore Mai Phuoc Dung, the event offers a good chance for Vietnamese firms to connect and seek cooperation opportunities, as well as learn from Singapore's experience in organising regional and international events.

According to the HCM City department, Singapore is one of the significant markets for Vietnamese tourism as it has consistently been among the top 10 tourist sources for Vietnam in recent years. Vietnam welcomed nearly 310,000 Singaporean tourists in 2019, and more than 170,00 last year.