Vietnamese products win big in Australia
(VOVWORLD) - A growing number of made-in-Vietnam products are being sold in Australia, thanks to improved quality, says Hoang Luat, CEO of an Australia import/export company called M.
Vietnamese dragon fruit is favored by Australian consumers. (Photo: VOV) |
"In 2017, we started importing Vietnamese products to Australia. In the past three years, the number of imported containers increased from 20-30 to 60-70. We’re glad to see that Vietnamese farmers and businesses are producing higher quality products and we want to help them grow in the right direction," he said.
Vietnamese products have entered Asian supermarkets in Australia and large supermarket chains like Coles and Woolworth. Nguyen Phu Hoa, Head of the Vietnam Trade Office in Australia, said his office is promoting Vietnamese brands in Australia.
Vietnamese shrimp at a Coles supermarket in Australia. (Photo: VOV) |
Hoa said that promoting Vietnamese trademarks has long been a key activity of the Trade Office, adding his office has developed a strategy based on an action plan and research results that promotes digital technology. He said that the office also helps Australian business associations and overseas Vietnamese businessmen promote Vietnamese goods in Australia.