(VOVworld) - Representatives from 27 Vietnamese rice exporters and producers had a working session with France’s leading retailer Auchan to enquire about the group’s rice import demand for supply in France and other EU nations.

Vietnamese rice seeks to set foot in French market (Photo: VNA)

Fredecric Yu, who is charge of Auchan’s goods import section, introduced Vietnamese businesses to types and quality standards of farm commodities currently imported by his firm. He said France is one of the large rice consumers in Europe, with an annual consumption of about 240,000 tonnes. He advised the Vietnamese businesses to deeply understand the habit and taste of French people, as well as issues related to the market’s demand if they are interested in making inroads into the market. At present, France mainly imports rice from India, Thailand and Cambodia. Apart from rice, the market has demand for rice flour as well. Fredecric Yu stressed that fragrant rice of Vietnam will absolutely get a foothold in France if the quality is guaranteed.