Vietnam's national brand value up 11%
(VOVWORLD) - Vietnam's national brand value rose by 11% to 431 billion USD this year, thanks to its growing investment attractiveness to foreign manufacturers, according to the leading brand valuation consultancy Brand Finance.
Vietnam’s value gain of 184 billion USD over the course of the pandemic was the world's highest gain in relative terms, up 74% against 2019, and the third highest gain in absolute terms, Brand Finance said.
"Vietnam has gained momentum as an attractive destination for foreign investment thanks to successful fiscal and monetary policies and investments in human capital, but also amid trade disruptions from China's lockdowns and continued tension between Beijing and Washington," the firm noted.
Vietnam got relatively high scores on agricultural ratings, social media engagement, and the nation's response to COVID-19, which were the three driving forces behind the increased valuation.