The Vietnam National Administration of Tourism (VNAT)’s website Vietnam.travel has continued to gain popularity, ranking the128,229th on the world’s top web traffic (Photo: VNA)

The national tourism website introduces Vietnam’s best sustainable tourism assets and outstanding experiences to international visitors. 

In February, the site’s ranking increased 60,825 places in the SimilarWeb’s list compared to the first month of this year while many countries in the region experienced a downward trend such as Thailand, Indonesia and Malaysia.

Notably, the site recorded the highest access rate from international markets, reaching 85%, higher than Indonesia (62%), Malaysia (58%), Thailand (41%) and the Philippines (28%).

The website has been actively promoting images and brand of Vietnamese tourism.