(VOVWORLD) -Vietnam’s Military Industry-Telecoms Group (Viettel) continues to be the most valuable telecommunications brand in Southeast Asia and ranks at 234th place in the world, according to Brand Finance’s Global 500 report 2023.
 Viettel is listed in the top 500 most valuable brands in the world by Brand Finance. Photo: baochinhphu.vn
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Viettel is the only Vietnamese brand to appear in Brand Finance's ranking. Indonesia’s Telkom ranked 490th in 2022 and is no longer listed in this year's ranking.
According to Brand Finance, Amazon of Jeff Bezos has become the most valuable brand, surpassing Apple. Amazon took the top spot even though its brand value has dropped 15% this year, from 350.3 billion USD to 299.3 billion USD. Apple dropped to second in the world, after its brand value deceased 16% to 297.5 billion USD.