Associate Professor, Doctor Le Xuan Dinh, editor in chief of the Economic&Forecast magazine of the Ministry of Planning and Investment , which organizes the  Forum on Investment, Marketing, and Retail (Photo: K.D)

Dang Thuy Ha, Director of Northern Region Nielson Vietnam, said: “Consumers want convenience. So retailers should offer customers convenient services at traditional stores and online marketplaces. Products should be designed to fit practical and domestic demands alongside luxury product lines. Products and services should be safe for health.”

Experts said during global integration and free trade agreements with many countries, foreign enterprises will enter Vietnam’s market in order to expand their retail networks. The 4^th Industrial Revolution has opened a fierce competition between traditional and modern retail channels. They said Vietnam should develop a sustainable retail strategy and improve infrastructure to create an attractive business environment.