The province’s People’s Committee has announced a plan to preserve and promote Hue’s cultural values in the international economic integration. Under the plan, Thua Thien Hue province is expected to become an urban area with “heritage, culture, ecology, landscape and environmental friendliness”. The province will promote diplomatic cultural activities and organize more cultural festivals to introduce Hue’s cultural values. Hue was recognized as “Cultural City in ASEAN”, and “ASEAN’s Environmentally Sustainable City”. By 2030, the province intends to welcome 7 million tourists including 3.5 million foreign arrivals and ear 20 trillion VND from tourism.