The Vietnam National Brand Forum 2023 took place on Thursday, themed "Positioning Vietnam's Green National Brand".

Hoang Minh Chien, Deputy Director of the Trade Promotion Department of the Ministry of Industry and Trade, said, “Each forum has focused on a specific topic for in-depth analysis in the context of the domestic and global economic situations."

"Greening promises many economic and intangible benefits that will help businesses increase their competitiveness in the market as Vietnam integrates into the world economy. Current consumer trends are shifting toward environment-friendly products, so green production will help businesses enhance their brand and attract consumers,” according to Chien.

This year's Vietnam National Brand Week is expected to offer businesses specific solutions to build product brands toward building a green national brand.