(VOVWORLD) - On Valentine's Day, February 14, fresh flowers and a wide variety of gifts are flooding supermarkets, gift shops, and e-commerce platforms, catering to all tastes.
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According to Ms. Nguyen Hong Ngoc, a fresh flower vendor in Hanoi, flower orders doubled one to two weeks before Valentine's Day. In particular, high-end imported roses are in high demand. Many customers place advance orders and request delivery on Valentine’s Day to create a special surprise for their loved one.
Ngoc said: "Customers now have a more refined taste when choosing flowers for Valentine's Day. They are not just seeking red roses. Many want more youthful colors like pastel pink or light blue. Due to the high price of imported products, our flower bouquets are priced between 300,000 and 700,000 VND (12-28USD). We also offer flower sets paired with chocolate. Sales in stores and online have increased 45%."
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Chocolate is another popular gift for Valentine's Day. A box of chocolates costs anywhere from ten dollars to hundreds of dollars, depending on the origin and quality. Heart-shaped chocolates in various colors and flavors are especially popular, with fresh handmade chocolates seeing the highest demand.
"For this occasion, I bought my partner a box of chocolates. It's a classic and meaningful gift for Valentine's Day," said a female customer.
A shop owner said: "Sales have been very strong. The number of products sold during this period has increased 3-4 fold. We’ve had to ramp up production, especially for fresh chocolates made in-store, which are a customer favorite."
At the GO! Thang Long supermarket, Vietnamese chocolate brands are particularly popular during this season, thanks to their affordable price and unique tropical flavors, such as green tea and honey.
At the DOJI Jewelry Center in Hanoi customers who purchase high-end items until Sunday can participate in a program and minigame offering valuable prizes.
E-commerce platforms like Shopee, TikTok, and Facebook are offering Valentine’s Day discounts on cosmetics, clothing, watches, shoes, and accessories. Promotions such as free greeting cards, free shipping, and home delivery are drawing in customers looking for convenient, budget-friendly gift buying options.