(VOVWORLD) - Da Nang’s tourism sector has designed a long-term plan to diversify sources of international visitors following positive signals in tourism recovery.
 An extravagant wedding of an Indian billionaire’s family involving 700 guests held in Da Nang in 2019 (Photo: Quynh Chi) |
India is one potential market Da Nang is targeting, with a focus on combining tourism and wedding planning.
Da Nang recently signed a cooperative agreement with IndiGo Airlines, India's largest passenger airline, with half of India’s market share.
In August, Da Nang will organize a promotion program in India and invite India’s FAM delegations to visit Da Nang in the fourth quarter of this year and the first quarter of next year.
A familiarization trip, or FAM for short, is a trip designed for traditional media, social media influencers, and bloggers to learn about a destination, a tourism operator, a hotel chain, or a tourism board, and sometimes, all of the above.