The event is part of a broad array of activities within the Vietnam National Brand Week 2023.

The forum is anticipated to focus on issues relating to international experience in building and developing product brands, factors that increase corporate brand value in order to raise the national brand value, as well as brand building in association with the strategy of intellectual property protection both at home and abroad.

It is being chaired by the Ministry of Industry and Trade and is held in collaboration with RMIT University and domestic and international partners.