(VOVWORLD) - Companies and buyers from 40 countries and territories are expected to participate in the 2024 International Travel Expo Ho Chi Minh City (ITE HCMC) this coming September.
 ITE HCMC 2024 is announced at a press conference on April 11, 2024. |
ITE HCMC is the largest and most established travel event in Vietnam. This year, it will be held in a hybrid format, a combination of physical booths and online events such as online 2D booths, and online appointment schedules between international buyers and sellers.
This year’s expo focuses on green and sustainable tourism, particularly smart tourism and digital transformation in tourism, said Ha Van Sieu, Vice Chairman of the Vietnam National Authority of Tourism.
"It will mark a turning point in the application of technology including the use of AI in tourism,” he added.