(VOVworld) – Prime Minister Nguyen Xuan Phuc has described corporate culture as the soul of trademark and an element ensuring business sustainability. Mr. Phuc told a meeting in Hanoi on Monday to launch a campaign to build Vietnam’s corporate culture that corporate culture represents the image of Vietnam and its competitiveness amid integration into the global economy.

Prime Minister Nguyen Xuan Phuc spoke at the event

“The core value of business development is corporate culture. It covers transparency, creativity, competency, and responsibility to society and the environment. If society and clients believe in a business’s core value, it will have opportunity to grow.  If   a business loses its prestige, it will lose everything.”