(VOVworld) – A program to promote attractive destinations in Tokyo opened in Hanoi on Monday as part of Japan’s efforts to attract more Vietnamese tourists to its capital. Tourism events including street parades, fashion weeks, flower festivals, music shows, film screenings, comic fairs, and natural scenic spots were introduced and divided into four seasons of a year.

Visitors look at cherry blossoms in Tokyo. (Photo: AP)

One of Japan’s biggest tourist attractions is shopping. Each year Japan attracts about 10 million foreign travelers, half of them do shopping at discount store chain Don Quijote, the most crowded center in Japan with abundant goods at reasonable prices. The conference was held by Tokyo’s Bureau of Industrial and Labour Affairs and Hanoi municipal authorities.