(VOVworld)- With more than 3,400 people losing their lives on the world’s roads every day, United Nations Secretary General Ban Ki-moon marked "World Day of Remembrance for Road Traffic Victims" with a strong call to scale up action to prevent these deaths.

UN Chief Ban Ki-moon

In his message to the world, Ban urges for the improvement of the quality and safety of roads and vehicles, prevent speeding and drunk driving, and vigorously promote the use of seat belts, motorcycle helmets and child car seats. He also cited the need to focus on post crash response, as timely emergency care, better medical treatment, psychological support, and early rehabilitation for the injured can save lives and reduce injury.