(VOVWORLD) - The US Agency for International Development (USAID) has launched a campaign called “Ngung tao nghiep” (Stop karma), to call for an end to the illegal trade of ivory and pangolin scales in Vietnam.
 The campaign aims call for an end to the illegal trade of ivory and pangolin scales in Vietnam. |
Part of USAID’s Saving Species Project, the campaign aims to use its messages - “Buy one ivory, get one karma” and “Buy one pangolin, get one karma” - to reduce consumer demand for wildlife products and stop the trade and use of such products as gifts.
USAID Vietnam said it expects the new campaign will deliver a wake-up call to everybody, so that people will change their minds and behaviour about the consumption of wildlife products before it’s too late.