(VOVworld) - The Vietnam National Administration of Tourism (VNAT) will launch a new 30-second video advertising Vietnam’s tourism industry and broadcast it on the BBC channel in the Asia-Pacific region.

The Sword Lake in Hanoi (Photo: Alamy/Guardian)

VNAT General Director Nguyen Van Tuan made the statement at a conference in Hanoi on Friday to review the sector’s activities over nine months of 2015.

The ad which will be aired three times per day over three months was made by the VNAT in collaboration with an EU-funded project to develop environmentally and socially responsible tourism in Vietnam.

Filming has been completed and it will be released next week.

Earlier the Vietnam Foreign Ministry launched a 7-minute video titled “Welcome to Vietnam”, one of the ministry’s non-profit projects to develop media products to highlight Vietnam’s land and people to the world.