The fruits were properly packaged in line with British consumption habit with tracible stamp. The shipment was kept in suitable temperature throughout its air transport to the UK to ensure freshness. 

The top-quality fragrant rice was imported by the Long Dan Limited Company in the UK from the Vietnam National Seed Group (Vinaseed), and the rice is now sold at 15.5 GBP (21.28 USD) per kilogramme at the firm's supermarket chain.
Since Vietnamese high-quality rice enjoys zero tariff in the UK market under the trade pact, which took effect on December 31, 2021, it will gain competitive edge over rivals, including those from Thailand. According to the Vietnamese trade counsellor in the UK Nguyen Canh Cuong, rice shipments to the European country this year will sharply rise against 2020.