(VOVWORLD) -The value of Vietnam's national brand was worth more than 498 billion USD in 2023, an increase of 15.6% compared to 2022 and has continuously grown in double digits over the past five years, the Ministry of Industry and Trade said.
 Delegates open Vietnam National Brand Week 2024. Photo: VOV
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The Ministry attributed the fast growth pace to the enhanced brand value of domestic products and export products. It pledged further solutions to support businesses to build brands and increase export value for Vietnam's key products in 2024 and beyond.
Vietnam’s national brand value jumped 102% and ranked 33rd in the top 121 strong national brands, the world’s fastest value growth rate, from 2019 to 2023, the Ministry of Industry and Trade said, citing a report by the UK’s brand valuation consultancy Brand Finance.