(VOVWORLD) - The 9th Buon Ma Thuot Coffee Festival opened Sunday in Buon Ma Thuot city and several other localities in Dak Lak province.
With the theme “Buon Ma Thuot: Destination of World Coffee,” the festival aims to celebrate Vietnam’s rich coffee heritage and strengthen its global standing in the coffee industry.
This year’s festival commemorates the 50th anniversary of Buon Ma Thuot Victory Day and the liberation of Dak Lak province. It has an exciting lineup of activities, with some fresh and innovative elements that set it apart from previous editions of the festival.
Highlights include a digital content creation contest to promote the festival online and a coffee camp at the historic CADA Plantation in Krong Pac district.
The traditional culture of ethnic minorities involving the Central Highlands Gong Cultural Space, which has been recognized by UNESCO as a Masterpiece of the Oral and Intangible Cultural Heritage of Humanity, will also be introduced.
Coffee is one of Vietnam’s top 10 agricultural exports. In 2024, Vietnam’s coffee export revenue exceeded 5.4 billion USD, with Dak Lak province contributing 1.2 billion USD.