The festival, which lasts till Tuesday, looks to advertise signature cakes of the southern region as well as seek ways to preserve them. It also aims to build a national trademark for “Southern traditional cakes.” At the southern cuisine area, visitors can taste original traditional cakes and their variations of the Kinh, Hoa, Khmer, and Cham people living in the Mekong delta region. A competition on making southern traditional cakes was held on Saturday with the participation of 83 artisans. A talk seeking markets for traditional cakes will be held on Tuesday.