(VOVWORLD) - Google said on Thursday it will begin testing a new feature on its Chrome browser as part of a plan to ban third-party cookies that advertisers use to track consumers.
The search giant is set to roll out the feature, called Tracking Protection, on January 4 to 1% of Chrome users globally, that will restrict cross-site tracking by default.
Google plans to completely phase out the use of third-party cookies for users in the second half of 2024.
Cookies are special files that allow websites and advertisers to identify individual web surfers and track their browsing habits.