Speakers suggest ways to combine product brands and investment attraction.

Managers, experts, and businesses raised ideas on building national and company trademarks to improve competitiveness.

Vu Ba Phu, Director of the Trade Promotion Department, the Ministry of Industry and Trade, said: “Aiming to reform the National Trademark Program, the Ministry of Industry and Trade will take specific actions to spread its message to raise community awareness of the importance of trademarks. The Ministry will focus more on promoting Vietnamese brands and support businesses to market their products in domestic and foreign markets.”