The logo of Shopdi.

Shopdi will offer shopping and ‘shoppertainment’ (shopping and entertainment) experiences to users, with dedication to authentic products and special products with limited editions.

It will allow consumers to choose the price of the item they purchase by utilising features such as "Hidden Price" and "Unlimited Discount" options.

The platform gives customers the ability to choose the price of the product they want to purchase without affecting the sellers' ability to make a profit or position their brand appropriately.

Shopdi has already signed deals with prestigious distributors and this year will focus on technology products and expand into cosmetics, apparel, utility services, cars, and household utensils next year.

Its target customers are young people with a passion for branded items and technologies while sellers are genuine hi-end, international brands.