(VOVWORLD) - A livestream program to promote One Commune, One Product (OCOP) products and local and regional specialties on TikTok was launched in Hanoi on Tuesday.
 The livestream broadcast of the One Commune, One Product (OCOP) program (Photo: NDO) |
The event is co-organised by Hanoi’s coordination office for new-style rural development program, TikTok Vietnam, Yeah1 Group, and KYC Solutions JSC. The program is important for digital transformation, trade connection, trademark promotion, and OCOP partnership.
The OCOP program aims to develop agricultural, non-agricultural, and service products that match the advantages of each locality. Products are ranked into 5 levels, of which the 5-star level is the highest, meeting international standards.
Hanoi has 1,350 craft villages producing over 11,000 agricultural products with QR codes for traceability. Among them 1,649 are OCOP products.
After nearly 4 years of implementation, Hanoi's OCOP program has confirmed its prestige in the market, helped farmers expand production scale, and improved product values, thus raising people’s living conditions.