The competition is implemented by the Center for Studies and Applied Sciences of Gender - Family - Women and Adolescents (CSAGA) in collaboration with TikTok, with support of the Norwegian Government and the United Nations Population Fund (UNFPA).

The competition is hosted on the Tiktok platform from 10 August 2020 to 23 August 2020.  All Tiktok users are called to post short video clips with the hashtag #GirlsDeserveToShine. The submitted video clips should convey positive messages about the important role of women and girls in society, challenge gender stereotypes against women and gender-based discrimination, promote good practices on respecting women and girls and share solutions to change the harmful practice of son preference and low value of girls in Viet Nam.