Vietnamese tea seeks brand development opportunities in US
(VOVworld) – A seminar has been organized in New York to seek opportunities for Vietnamese tea to enter the US market.
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A farmer is picking tea leaves in Tan Cuong (Photo: TTXVN) |
At last weekend's event, experts highlighted the potential
of Vietnamese tea products and said Vietnamese producers should join
value chains and use more advanced technologies in producing and processing to
improve the quality of their products to satisfy tough export markets like
the US. Americans spend about 80 billion USD annually for tea products. Vietnamese
tea firms were also advised to pay greater attention to building brands with high
standards of quality and food safety. The seminar was hosted by the management board of a program called “Promoting the export competitiveness of small and medium enterprises” and the representative office of the Viet Trade promotion agency in New York,