Viettel named world’s 2nd strongest telecoms brand: Brand Finance
(VOVWORLD) - Viettel Military Industry and Telecoms Group (Viettel) jumped to second place on Brand Finance’s ranking of the world’s strongest telecommunications brands, ahead of major telecommunications service providers such as Swisscom (Switzerland), Jio (India), and STC (Saudi Arabia).
 Brand Finance's 2024 report on the most valuable and strongest telecoms brands (Photo: brandirectory.com) |
The recently published Global Brand Value Rankings by the world’s leading brand valuation company, Brand Finance indicates that Viettel earned a Brand Strength Index (BSI) score of 89.4/100 and is rated AAA, its highest in years and an increase of 4.2 points over 2023.
BSI scores are assigned to brands based on survey results and analysis and evaluation of a brand’s attributes, including customer sentiment towards the brand (awareness and affection) and customer behaviors (use of products and services, willingness to recommend, willingness to pay higher rates).
Viettel’s BSI score contributes significantly to its brand value of approximately 9 billion USD and helps maintain its position as the number 1 telecoms brand in Southeast Asia, 9th in Asia, and 16th globally.
Viettel maintains its position as the most comprehensive digital ecosystem provider in six foundational areas: 1) digital infrastructure, 2) digital solutions, 3) digital finance, 4) digital content, 5) network security, and 6) high-tech manufacturing.