Visitors are treated to a gong performance by Central Highlanders and local specialties.

34 new tours offer diverse experiences, including whitewater rafting, off-road forest adventures, boat trips on the Serepok River, and cultural encounters with M’nong elephant trainers. Other highlights include heritage tours and a journey through the legendary Don hamlet.

A special focus this year is on coffee-themed tours, allowing visitors to explore coffee farms in bloom, learn about coffee cultivation and production, visit cocoa plantations and processing plants, and see coffee roasting techniques ranging from traditional to modern methods.

“The brand-new program - Heritage Journey - is designed to promote and honor the values of local heritage. Tourism businesses have developed a diverse range of travel packages, including 2-day-1-night and 4-day-3-night trips. Each program offers various activities tailored to different customers,” said Nguyen Thuy Phuong Hieu, Deputy Director of the Dak Lak provincial Department of Culture, Sports, and Tourism.

The 2025 Buon Ma Thuot Coffee Festival will take place from March 9 to 13.