(VOVworld) – The 12th National Radio Festival themed “Multi-platform modern broadcasting” opened on Wednesday night in Nha Trang, Khanh Hoa province.

President of the Voice of Vietnam Nguyen The Ky beats the drum to open the 12th National Radio Festival.(Photo: VOV)

Vu Hai, head of the festival’s organizing board and Vice President of Radio the Voice of Vietnam, said audience demand and methods of information delivery have changed rapidly in recent years.

Multi-platform will help radio stations restructure in a way that makes the most of their resources and reduces costs, according to Hai.

“The question is how to take advantage of the multi-platform communications model and to produce qualified radio products to attract the public. I hope professional activities during this festival - especially the seminars on radio broadcasting in the multimedia era, the factors involved in making attractive and useful radio reports, and new technological trends in radio-television - will partly answer those questions. The most important thing is to give our audience top priority regardless of what platform we use. If we can do that, radio broadcasts will always be welcomed by the public.”

270 entries from 78 radio and TV stations were sent in this year.  In addition to the official awards, there will be other awards presented by the Voice of Vietnam, the Defense Ministry, the Vietnam General Confederation of Labour, and Vietnam Electricity company. The festival will close on Friday.