Vietnamese consumers also spent about VND21 million (US$900) per minute on this type of service, it said. This trend has fueled the strong growth of several types of apps related to mobile banking, e-wallet and digital payment. The habit of using apps also contributes to the development of digital technology businesses.

According to Data.ai, users are spending a lot of time on mobile applications. Android mobile users alone spent more than 4,000 billion hours on apps in 2022 and about 83 billion hours in Vietnam. An increase in users’ demand has resulted in a high number of app downloads in many countries, including Vietnam, it said.

Users in the Philippines, Indonesia, and Singapore commit to more than five hours per day to apps, and for Vietnam, the figure is 4 hours a day.

Indonesia tops the charts in hours per day spent on mobile, with a whopping 5.7 hours a day in their apps. Singapore secures fourth place with its mobile users spending on average 5.3 hours a day in apps. 

Other high-performing South Asian markets by this measure are India and Thailand at 4.9 hours and 4.7 hours, respectively.