(Photo: VOV)

Despite current market difficulties, the Ministry of Agriculture and Rural Development expects a recovery soon, as low rice prices are likely to attract more importers and drive up demand.

To overcome challenges, Vietnam is focusing on trade promotion and market diversification. Efforts are underway to stabilize exports to key markets like the Philippines and Indonesia, while also expanding into high-potential regions such as the EU, Japan, South Korea, and the Middle East. Businesses are encouraged to target both premium and emerging market segments.